Social Media Marketing Should be 'Social'

Social media marketing is such a far-reaching but many-faceted tool, that many agents often give up trying to understand a lot about it, especially as to where and what to post. 
When it all seems overwhelming and you are ready to "just forget about it', take a step back and remember that social media is 'social'.  Take these simple steps:
1.  Define you ideal client with your staff. 
2.  Then decide where they most likely 'hang-out' - On which social media platform are they most likely to be found?  
3.  Then provide useful information to them - perhaps about interesting things going on in the community, what new customers and risks you have recently written - rather than just telling people what great customer service your agency provides. 
4.  Spend 80% of your time on informing and 20% on selling, on the social media marketing platform you choose. 
5.  Add other platforms as you gain more experience and expertise.