A business associate of mine once shared a list of some of his favorite small business adages. He has owned and successfully sold several businesses over the years and is proud to have regularly implemented changes to his operations by following some of his own nuggets. He is semi-retired now but always thinking of ways to make operations and procedures better, to produce positive results.
One of his nuggets that I particularly like relates to strategies. For those who have developed a written business strategy in the first place, his advice is to "change the spokes on your wheel rather than reinvent it" - his variation of the common adage.
Sometimes a small change is all that is needed to steer your strategy back in the right direction. We too often get overwhelmed thinking that we need to change everything when business is not coming-in as we had hoped.
This is particularly important to remember when refining the strategies within an agency marketing plan. It could get you where you want to be without a huge amount of changes.