Agents often ask me for ideas about how they can make their on-line presence more effective, particularly in terms of attracting more eyes to their websites. I am certainly not an expert but I have collected many ideas over the years and try to stay as current as possible with them. I often share them with my clients but thought I would also start doing so on some of my blogs.
Here is one idea that has proven successful for agencies that write commercial lines. Consider conducting brief, monthly interviews with the owner or owners of small businesses in the area, who are your current clients. Use YouTube videos if possible. Interview a different client each moth.
After brief introductions, ask them to describe their business operations in two sentences or less, adding a few comments about how their services benefit the community. You might ask a few other related questions and even add some comments ...but keep it all short and to the point. It can be helpful to have the interviewees comment on what they do in the community and what might be scheduled events of possible interest to others. They might also want to briefly describe a claim that occurred and how your agency may have helped in the resolution of it. (But don't make the interview a "love-fest" about your agency.)
Then post their interviews on your agency website, as "featured client/guest of the month" or something of that nature. Also, share the interviews on your social media accounts and give a copy to the interviewees for posting to their accounts, if they desire.