Teaching People to Care

Can it be done?   I recently read an article in which the author stated that, as an insurance Agency Principal, he feels that he can teach any employee to do almost any task.  He added that the real issue is to teach people to care.

Maybe he was in a low mood when he stated this but his point is well-taken, as least as “food for thought”.   It might have more to do with creating an atmosphere where “caring” is a key aspect of the workplace culture.
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I am not at all sure that “caring” can be taught.