No one will mistake me for an ‘expert’ in utilizing social media marketing. However I have learned some basic things – by trial & error – that might help others break through their reluctance to try to market their businesses in this manner.
The hardest part for me was trying to decide what platform was best for my needs. In the beginning most people want to know how to start but are confused with all the information that is being directed to them. It often “turns them off” and they procrastinate with getting started – time after time.
If this sounds like you, first try one platform only. Sit down with your staff and ask them this question: “Where do you think our customers ‘hang-out’? That is, at which social network are our current clients and prospects most likely to frequent? This is where you want to start your social media marketing efforts. Do not pay for placing ads on the network chosen. Just let people know what you believe you do best. Look for some local groups with which to affiliate and contribute by commenting on various of their items. Then grow from there. Simplify the initial process. After you and your staff get more familiar with regular activities, you may want to expand or just focus more intently on what makes you most comfortable, as you explore social media marketing.
There is so much there. Make it as simple as you can. it is certainly better than doing nothing at all – forever.