Category Archives: Social Media Marketing

Learning

One of my friends mentioned the following last week, when we were meeting with another fellow insurance agent:

“Too many people are learning more and more about less and less today, that will actually be useful tomorrow.”

He was directing it at the other agent, not to criticize her but to just to try to give her some ideas to help her break some old, staid habits and to ‘push the envelope’ a little.  She knows she needs to branch-out into some possibly uncomfortable and unfamiliar territories, to market herself more effectively.  We all need to do it, including myself and my agent friends but she is caught-up with trying to comprehend complicated processes to help her market herself more effectively.   She is really trying but expending a lot of valuable time and effort to form a social media marketing plan, that includes everything out there!   However, she is not willing to break things down into their simplest terms and move forward – one step at a time.  So, she is trying to learn everything before she makes even the first move.   By the time she compiles and organizes her many lists, a lot of the concepts will be ‘out of style’.

 

 

 

 

Social Media Marketing – Still Daunting for Many

No one will mistake me for an ‘expert’ in utilizing social media marketing.  However I have learned some basic things – by trial & error – that might help others break through their reluctance to try to market their businesses in this manner.

The hardest part for me was trying to decide what platform was best for my needs.  In the beginning most people want to know how to start but are confused with all the information that is being directed to them.   It often “turns them off” and they procrastinate with getting started – time after time.

If this sounds like you, first try one platform only.   Sit down with your staff and ask them this question:  “Where do you think our customers ‘hang-out’?   That is, at which social network are our current clients and prospects most likely to frequent?   This is where you want to start your social media marketing efforts.  Do not pay for placing ads on the network chosen.  Just let people know what you believe you do best.  Look for some local groups with which to affiliate and contribute by commenting on various of their items.  Then grow from there.  Simplify the initial process.  After you and your staff get more familiar with regular activities, you may want to expand or just focus more intently on what makes you most comfortable, as you explore social media marketing.

There is so much there.  Make it as simple as you can.  it is certainly better than doing nothing at all – forever.