When planning to write a marketing plan for your Agency, do not get caught up in thinking that it will be a daunting task. While you need to take your time and think through the specifics of your plan, you should start by answering these basic questions first:
Who are you and what differentiates your Agency?
What do you do and where do you do it?
Who are you ideal clients?
What are your strategies to get your ideal clients to buy from you and bond with you, to stay with you?
If you start by answering these basic questions first, you will have established a strong foundation for a useful and effective marketing plan.