Monthly Archives: September 2015

George Nordhaus – “A Marketing Man for All Seasons”

My title for this blog could just as well have been “George Nordhaus – A Marketing Man for All Insurance Agencies”.  Most of the agency principals with whom I interact know his name. They will tell me that they remember George’s marketing products, presentations and/or interviews – all developed and presented with the purpose of enhancing the world of insurance marketing, to the benefit of so many agency operations and the industry in general.

Always sincere, enthusiastic and with so much energy in his efforts, George is still “out there” in his marketing ideas laboratory, cooking-up solutions to fit the needs of insurance agencies of all shapes and sizes.

Specifically he employs his unending energy to produce “Monday Morning”, a series of timely interviews with various people in the insurance industry, all who want to spread their messages through the efforts of George Nordhaus. Additionally, he oversees the operations of Agencies-On-Line, LLC – www.agenciesonline.biz and Insurance Hiring System –www.insurancehiringsystem.com.

Has any one person done more in the last fifty-plus years to promote insurance industry marketing? It is doubtful.

Under ‘Advice for Contacting George’ on his LinkedIn profile, he states:  “I am totally open to just about anything that concerns marketing”.  That sums it up.  He is open to everyone.

You owe it to yourself to check-out his resources.  Guys like him are few and far between.  In an era with so many different marketing information providers, with his unique and time-tested approaches, George Nordhaus is truly one of a special breed.

Agents: Read & Understand Your Employment Agreements

This week I had an agent tell me that he felt like he was deceived when he tried to leave the agency that had employed him as a producer, for more than five years.   He announced to the employing agency principal that he was leaving to go out on his own, as he had a deal to buy a small, existing agency,  His next question to the employer was how he could transfer the business he had produced for them, for five-plus years.  The agency principal pulled out the agreement that the producer had signed when he was first employed in the agency.  It stated that the first full year of the producer’s employment did not count toward fulfillment of his five year qualification requirement.  It was considered to be “orientation and training”, although the actual training period seemed to last only a few months, before the producer was turned loose to produce.

So, instead of having satisfied the full five years of vesting, the producer still had a year to go to be able to extract the business for his own purposes.  The producer told me that he remembered something about that clause in his agreement but didn’t fully understand the wording and didn’t ask for clarification, before signing the agreement when he was first hired.

He had obviously made a big mistake.  The damage was done and now his plan for his own agency is in real jeopardy.  He said that he might file a law suit to dispute the validity of the terms but he cannot afford to do so at this time.

The “moral of the story” is of course to make sure you not only read your agreements thoroughly but be sure to get a clear understanding of all the terms.  Get a clarifying letter, if you are not sure of any aspect of any agreement.  Better yet, ask for some review and clarification help from a third party.  You cannot afford to make mistakes like this.

Tip:  Some of the State Agent organizations provide contract reviews for their Members.